Privacy Policy

Who are we

Discount Appliance Centre Ltd (t/a Discount Appliance Centre) is a limited company registered in England and Wales with the registration number of 04043156. Our registered office address is

Discount Appliance Centre Limited
Cook House,
Brunel Drive,
NG24 2FB

This page is designed to give you information on how we use the data you provide in communication with us

This privacy policy is subject to change. The last update to this policy was 18/05/2018

How We Use Your Information

We only collect, keep or share your information for Genuine Business Reasons when you have provided us permission to do so, or We are Required to by Law

Some Genuine Business Reason Examples

  • Processing of orders online and offline
  • Contacting you to arrange delivery
  • To make our website function properly
  • To contact you regarding offers or news via email, telephone, letter or SMS
  • For crime prevention

When We Contact You

We may contact you to arrange delivery and may offer other services that relate to your purchase.

We would like to stay in contact with you. We would like to be able to send you offers, news and promotions via email and text message. You are able to unsubscribe at any time. Once you click the unsubscribe link you will not receive any marketing emails or SMS text messages from us from that point onward.

You will still receive emails and phone calls regarding you purchase such as a request for reviews, booking of delivery or customer service.

When You Contact Us

We record our phone calls for reference and training purposes. We keep copies of email that are sent from you to us and from us to you. This is done to resolve any problems and answer any queries quickly and efficiently

We track calls for marketing purposes so we can see what channel has led to the call.

Information We Share

We don’t share information with any third parties except:

    • Where we are obliged to do so such as a legal request
    • Where we have to work with 3rd party service providers such as a delivery or courier service
    • Our website & IT support providers
  • Liaising with product manufacturers on your behalf

Our providers are only provided with the information needed to perform the service required on our behalf. They cannot use this information for any other purpose.

We don’t sell or trade your information with other entity and always comply with the Data Protection Act 1998 as well as any other relevant legislation
Third Party Payment Providers.

On our website, we use a third party payment provider Worldpay. When paying via our payment provider you are redirected to the provider’s website to make payment. When you use these services you are subject to the terms and conditions of that payment provider.

Transfers To Third Party Countries

Your data may be transmitted outside of the European Economic Area an example being email routed via web servers outside of the UK or using hosted email clients such as Hotmail, Gmail or Yahoo as an example. We currently do not use service providers outside of the UK.

Electronic Communication of Your Data

We may send your data via email between team members in the business and service providers/ product manufacturers for legitimate business reasons. All our electronic communication is encrypted and is not readable except by those it was intended for.


Cookies are small text files used to transfer information. Site functionality cookies allow you to navigate the site and use our features. When you return to the site we’ll be able to remember the products you’ve compared or added to your basket.

Cookies also enable us to show adverts relevant to you when you’re browsing online, for example, deals or products you’ve looked at.

Analytics cookies help us to learn where we’re going wrong, and which elements of the site you find easier to use. We’ll track the volume of people on our site, where they click, and where they exit the site.

Find out more about cookies


Abandoned Cart Recovery

We employ a cart recovery system that will collect your cart details if you fill in the checkout form. We use this data to contact you to help you compleat your purchase. Once we have made contact with you this data is deleted.

Creating An Account With The Discount Appliance Centre

When you create an account on our website it enables you to check out quicker by remembering your delivery details

Your password is hashed/ encrypted using modern cryptography and cyphers. Our staff are not able to read your password and have no access to it.

Your card details are not stored on our website and we have no access to them. Your details are managed by the card processing company and are only used to process your payment.


The security of your username and password is your responsibility and as such, you should make sure that they are kept confidential and not divulged to anyone. We recommend that you use a suitably complex password as not to be easily worked out or guessed by others. We will never ask you to divulge you website passwords by phone, email or SMS. If a password is lost or forgotten you can reset it on our website.