About The Discount Appliance Centre Newark

The Discount Appliance Centre Ltd is dedicated to bringing you the most complete and comprehensive range of built-in and free-standing kitchen appliances in the UK. From our base in Newark, Nottinghamshire, we offer competitive prices, a wealth of experience and outstanding customer service – as well as the biggest brand names in the world of kitchen appliances!

With a dedicated 12,000 sq/ft showroom, packed with knowledgeable staff and discounts you won’t find anywhere else, we’re ready to guide you through the vast choice on offer and help you find the appliances that will bring your dream kitchen to life.

A Little History

Established back in 1973, we mainly operated in the world of fitted kitchens – and the knowledge we gained from many years supplying kitchen furniture has given us a natural head-start when it comes to built-in and freestanding appliances. The seeds were sown – and the Discount Appliance Centre was born!
Fast-forward twenty years and the Discount Appliance Centre is a go-to destination for all the latest white goods and kitchen appliances. We strive to keep getting better – offering better choice, better prices, better products and better service than the competition.

The Premises

Our showroom is our pride and joy – it’s contemporary and stylish, with plenty of space for visitors to explore and get a feel for the appliances they want. We make every effort to ensure people have a relaxed and enjoyable experience when they visit us – shopping for kitchen appliances doesn’t have to be a chore!

Our Partners

Then there’s our brand partnerships – we’re thrilled to be a retailer of many of the industry’s top brands, including Smeg, Euronics, Bosch and more. Our core partner brands include Samsung, Rangemaster, Fisher & Paykel, Liebherr and CDA – and we’ve been pioneers in achieving accreditation from these big names. In 2011 we become the UK’s first Siemens ECO Centre, and we were the first ever Rangemaster Design Centre showroom in the Midlands. 2015 has seen us expand our display centres from Smeg and AGA, complementing the recently installed Euronics area to perfection.

We regularly hold demonstration days – so if you’re not sure how to work that coffee machine or if you think you want to see a wine cooler in action before you commit to buy, come along. Get to know our products, watch them at work and gauge whether they’re the right fit for your home. We feel this ‘hands-on’ approach really completes the modern purchasing experience, and we encourage people to get involved.

Meet The Team

Peter Cook

Peter Cook

Pete, our MD is very active in the day-to-day running of the company – despite recently hitting the big 5-0! His passion for the industry remains clear, and with his son Joe on board, the family tradition is set to continue.
Iain Moulds

Iain Moulds

Iain is our Commercial Director and operates across all aspects of the business. Having been with us since 1997, Iain knows the company inside-out, and deals with everything from sales and customers to accounts and behind-the-scenes projects. Funny fact about Iain: he’s regularly told he both looks and sounds just like Chris Evans!

Alex Barton-Hanson

Alex is our store manager, responsible for the operation of the showroom on a day-to-day basis. Alex joined back in 2005 and has progressed quickly through the ranks due to his team spirit, his excellent salesmanship and… his impressive beard!

Joe Cook

Joe has been with the team for a number of years now. With his dad at the helm, you might think he’s in for an easy ride. Far from it! Joe has thrown himself into every aspect of the business. He has developed an enormous amount of product knowledge across all the brands. He excels on his range cooker expertise with Rangemaster, Stoves, AGA and all the top range cooking brands.

Ryan Rose

A new addition to our sales team, Ryan is currently learning all aspects of the industry and will be out on the showroom floor closing those deals with our loyal customers. A keen Sheffield United fan with an addiction to toasted tea cakes, Ryan will be an invaluable member of the team, working in showroom and consumer show environments.

Laura Bennett

Laura joined as an internet supervisor back in 2005, and it became apparent she was going to excel! By 2007 she was Warehouse Manager, and she now oversees all delivery schedules and the goods inside our warehouse. Laura also takes charge of customer deliveries, ensuring that all of our customers are totally satisfied with their product when it arrives.

Simone Mathias

Simone is our accountant, dealing with suppliers on a daily basis to ensure the smooth running of our finances. She’s been running the accounts office since 2004, and has recently undertaken the ordering of all our appliances to satisfy the expanding customer base we have.

Andy Aris

Andy is our main warehouse operative, focusing most of his attention on the delivery side of the business. Andy’s sometimes the only face our customers see, especially if they order online – so he takes pride in being highly knowledgeable about our products and our services, just in case customers have any queries.
Registered Office

Registered Office & Company Nummber

Discount Appliance Centre Limited

Bridge Farm, Norwell Woodhouse, Newark, Nottinghamshire, NG23 6NG

Company number 04043156

Company Contact Number 01636 672300